@conference{
author = "Ćurčić, Nikola and Miletić, Vuk",
year = "2021",
abstract = "The subject matter of the research study conducted in this paper is reduced to the valuation of
the parameters important for the appearance of Serbian enterprises in markets new to them,
market niches or target foreign markets. The study is focused on the observation of the business
plan of an enterprise, i.e. on the assessment of the justification for the implementation of an
appropriate business idea, with the task to ensure that the enterprise will conquer additional
markets, which can ensure the expected business result in interaction with tracking consumer
demand, creating a quality marketing plan, innovations in doing business and with appropriate
government support. The paper has the purpose to determine an adequate framework of the
appearance platform and demonstrate the results of the forecast for conquering new business
niches by national enterprises, also including business internationalization, and give an
interpretation of the outcome in the context of the ruling business policy. The imperative of
correlational analysis is to illustrate the strength and direction of the connection between the
variables – the enterprise size, the level of business operations, the length of business
operations and the business activity with the factors – the product quality and the after-sales
service, the product price with which it appears in a new market, financial investment, the
education of the management/employees, the government support level and the image of the
country of origin of the enterprise when penetrating foreign markets, important for them to
conquer those markets. The methods used in this research study are the hypothetical-deductive,
analytical-deductive, and comparative methods, the historical and statistical-descriptive
methods, and the comparative statistics methods (the ch2 test, ANOVA).",
publisher = "Varazdin (Croatia) : Varazdin Development and Entrepreneurship Agency, Koprivnica (Croatia) : University North, Lisbon (Portugal) : ECEO – Universidade Lusofona, Warsaw (Poland) : Faculty of Management University of Warsaw, Rabat (Morocco) : Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Cakovec (Croatia) : Polytechnic of Medimurje in Cakovec",
journal = "74th International Scientific Conference on Economic and Social Development - Lisbon, 18 - 19 November, 2021",
title = "Valuation of the parameters important for the appearance of Serbian enterprises in new markets",
pages = "13-1"
}