TY  - JOUR
AU  - Zakić, N
AU  - Ćurčić, Nikola
AU  - Leković, Ksenija
PY  - 2022
UR  - https://intam.institut-tamis.rs/handle/123456789/223
AB  - The subject of the paper is the importance of investment in the implementation of new technologies in the digital transformation of hotels within the marketing and business development objectives. For this paper, empirical research was conducted in over 30% of the total number of 4 and 5-star hotels in Serbia (41 hotels) in 2021 on the use of modern technologies in the digitalization of hotel business, related to the hotel characteristics. The implementation of cloud technology, energy management, automation, and technologies of sophisticated machine learning was considered. The difference in statistical significance was shown in the revenue level and investments of the hotels in the last three years in the technologies of sophisticated machine learning, which also affected the achieved level of digitalization of the aforementioned hospitality operations. Undoubtedly, it is a positive finding that hotels with a high and medium level of digitalization together make up over 80% of the surveyed hotels, which indicates a high level of awareness of hoteliers about the importance of digital technologies for customer relationship marketing and business development objectives, as well as broader sustainable development goals
PB  - Univerzitet u Kragujevcu - Fakultet inženjerskih nauka - Centar za kvalitet, Kragujevac
T2  - International Journal for Quality Research
T1  - Hospitality digital marketing and technology transformation challenges
EP  - 1148
IS  - 4
SP  - 1133
VL  - 16
DO  - 10.24874/IJQR16.04-12
UR  - conv_207
ER  - 

@article{
author = "Zakić, N and Ćurčić, Nikola and Leković, Ksenija",
year = "2022",
abstract = "The subject of the paper is the importance of investment in the implementation of new technologies in the digital transformation of hotels within the marketing and business development objectives. For this paper, empirical research was conducted in over 30% of the total number of 4 and 5-star hotels in Serbia (41 hotels) in 2021 on the use of modern technologies in the digitalization of hotel business, related to the hotel characteristics. The implementation of cloud technology, energy management, automation, and technologies of sophisticated machine learning was considered. The difference in statistical significance was shown in the revenue level and investments of the hotels in the last three years in the technologies of sophisticated machine learning, which also affected the achieved level of digitalization of the aforementioned hospitality operations. Undoubtedly, it is a positive finding that hotels with a high and medium level of digitalization together make up over 80% of the surveyed hotels, which indicates a high level of awareness of hoteliers about the importance of digital technologies for customer relationship marketing and business development objectives, as well as broader sustainable development goals",
publisher = "Univerzitet u Kragujevcu - Fakultet inženjerskih nauka - Centar za kvalitet, Kragujevac",
journal = "International Journal for Quality Research",
title = "Hospitality digital marketing and technology transformation challenges",
pages = "1148-1133",
number = "4",
volume = "16",
doi = "10.24874/IJQR16.04-12",
url = "conv_207"
}

Zakić, N., Ćurčić, N.,& Leković, K.. (2022). Hospitality digital marketing and technology transformation challenges. in International Journal for Quality Research
Univerzitet u Kragujevcu - Fakultet inženjerskih nauka - Centar za kvalitet, Kragujevac., 16(4), 1133-1148.
https://doi.org/10.24874/IJQR16.04-12
conv_207

Zakić N, Ćurčić N, Leković K. Hospitality digital marketing and technology transformation challenges. in International Journal for Quality Research. 2022;16(4):1133-1148.
doi:10.24874/IJQR16.04-12
conv_207 .

Zakić, N, Ćurčić, Nikola, Leković, Ksenija, "Hospitality digital marketing and technology transformation challenges" in International Journal for Quality Research, 16, no. 4 (2022):1133-1148,
https://doi.org/10.24874/IJQR16.04-12 .,
conv_207 .