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Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential

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2020
190.pdf (710.4Kb)
Authors
Leković, Ksenija
Tomić, Slavica
Marić, Drazen
Ćurčić, Nikola
Article (Published version)
Metadata
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Abstract
Sustainable tourism should maintain a high level of tourist satisfaction, so identifying components of tourism destination image plays an important role in destination management and marketing. This study aims to explore issues related to the image of a rural tourism destination, with the focus on the cognitive component. It also aims to analyze three dimensions of the cognitive component: functional, mixed, and psychological. Furthermore, this study gives the answer to the question of which dimension of the cognitive component makes the most significant impact on the general image of a rural tourism destination. The sample comprised 562 respondents. Data analysis included exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The results indicate the existence of three dimensions of the cognitive component, and it can be concluded that the psychological dimension of the cognitive component has the most significant impact on the g...eneral image of a rural tourism destination.

Keywords:
sustainable tourism development / sustainable development / rural tourism / image of a rural tourism destination / dimensions of the cognitive component / cognitive component
Source:
Sustainability, 2020, 12, 22
Publisher:
  • MDPI, Basel

DOI: 10.3390/su12229413

ISSN: 2071-1050

WoS: 000594608300001

Scopus: 2-s2.0-85096015817
[ Google Scholar ]
16
URI
https://intam.institut-tamis.rs/handle/123456789/194
Collections
  • Radovi istraživača / Researchers’ publications
Institution/Community
Istraživačko razvojni institut TAMIŠ
TY  - JOUR
AU  - Leković, Ksenija
AU  - Tomić, Slavica
AU  - Marić, Drazen
AU  - Ćurčić, Nikola
PY  - 2020
UR  - https://intam.institut-tamis.rs/handle/123456789/194
AB  - Sustainable tourism should maintain a high level of tourist satisfaction, so identifying components of tourism destination image plays an important role in destination management and marketing. This study aims to explore issues related to the image of a rural tourism destination, with the focus on the cognitive component. It also aims to analyze three dimensions of the cognitive component: functional, mixed, and psychological. Furthermore, this study gives the answer to the question of which dimension of the cognitive component makes the most significant impact on the general image of a rural tourism destination. The sample comprised 562 respondents. Data analysis included exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The results indicate the existence of three dimensions of the cognitive component, and it can be concluded that the psychological dimension of the cognitive component has the most significant impact on the general image of a rural tourism destination.
PB  - MDPI, Basel
T2  - Sustainability
T1  - Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential
IS  - 22
VL  - 12
DO  - 10.3390/su12229413
UR  - conv_185
ER  - 
@article{
author = "Leković, Ksenija and Tomić, Slavica and Marić, Drazen and Ćurčić, Nikola",
year = "2020",
abstract = "Sustainable tourism should maintain a high level of tourist satisfaction, so identifying components of tourism destination image plays an important role in destination management and marketing. This study aims to explore issues related to the image of a rural tourism destination, with the focus on the cognitive component. It also aims to analyze three dimensions of the cognitive component: functional, mixed, and psychological. Furthermore, this study gives the answer to the question of which dimension of the cognitive component makes the most significant impact on the general image of a rural tourism destination. The sample comprised 562 respondents. Data analysis included exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The results indicate the existence of three dimensions of the cognitive component, and it can be concluded that the psychological dimension of the cognitive component has the most significant impact on the general image of a rural tourism destination.",
publisher = "MDPI, Basel",
journal = "Sustainability",
title = "Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential",
number = "22",
volume = "12",
doi = "10.3390/su12229413",
url = "conv_185"
}
Leković, K., Tomić, S., Marić, D.,& Ćurčić, N.. (2020). Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential. in Sustainability
MDPI, Basel., 12(22).
https://doi.org/10.3390/su12229413
conv_185
Leković K, Tomić S, Marić D, Ćurčić N. Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential. in Sustainability. 2020;12(22).
doi:10.3390/su12229413
conv_185 .
Leković, Ksenija, Tomić, Slavica, Marić, Drazen, Ćurčić, Nikola, "Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential" in Sustainability, 12, no. 22 (2020),
https://doi.org/10.3390/su12229413 .,
conv_185 .

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