The influence of teamwork as an internal marketing factor on the quality of the service of insurance companies in Serbia's agricultural sector
Abstract
The subject matter of this paper is the analysis of the quality of the services and the sustainability of the business operations of insurance companies in the agricultural sector in the Republic of Serbia, depending on the teamwork concept. Teamwork belongs to the internal marketing factors in companies' business doing. Teams should have a common goal which the members may only achieve through joint work and a combination of the knowledge and abilities pertaining to different areas. Client satisfaction is a teamwork efficiency measure. Apart from a large number of satisfied users, a large number of new insurance programs innovated from year to year and offering its users an increasingly big range of possible types of insurance are also the indicators of the successful business doing of insurance companies in the agricultural sector. The research study was done on a suitable sample of 250 respondents, employed in 10 insurance companies.
Keywords:
teamwork / market success / internal marketing / common goal / agricultureSource:
Ekonomika poljoprivrede, 2020, 67, 1, 189-206Publisher:
- Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
Funding / projects:
- Article as research is financed by the Ministry of Education, Science and Technological Development of the Republic of Serbia.
Collections
Institution/Community
Istraživačko razvojni institut TAMIŠTY - JOUR AU - Piljan, Ivan AU - Simonović, Zoran AU - Ćurčić, Nikola PY - 2020 UR - https://intam.institut-tamis.rs/handle/123456789/200 AB - The subject matter of this paper is the analysis of the quality of the services and the sustainability of the business operations of insurance companies in the agricultural sector in the Republic of Serbia, depending on the teamwork concept. Teamwork belongs to the internal marketing factors in companies' business doing. Teams should have a common goal which the members may only achieve through joint work and a combination of the knowledge and abilities pertaining to different areas. Client satisfaction is a teamwork efficiency measure. Apart from a large number of satisfied users, a large number of new insurance programs innovated from year to year and offering its users an increasingly big range of possible types of insurance are also the indicators of the successful business doing of insurance companies in the agricultural sector. The research study was done on a suitable sample of 250 respondents, employed in 10 insurance companies. PB - Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt T2 - Ekonomika poljoprivrede T1 - The influence of teamwork as an internal marketing factor on the quality of the service of insurance companies in Serbia's agricultural sector EP - 206 IS - 1 SP - 189 VL - 67 DO - 10.5937/ekoPolj2001189P UR - conv_32 ER -
@article{ author = "Piljan, Ivan and Simonović, Zoran and Ćurčić, Nikola", year = "2020", abstract = "The subject matter of this paper is the analysis of the quality of the services and the sustainability of the business operations of insurance companies in the agricultural sector in the Republic of Serbia, depending on the teamwork concept. Teamwork belongs to the internal marketing factors in companies' business doing. Teams should have a common goal which the members may only achieve through joint work and a combination of the knowledge and abilities pertaining to different areas. Client satisfaction is a teamwork efficiency measure. Apart from a large number of satisfied users, a large number of new insurance programs innovated from year to year and offering its users an increasingly big range of possible types of insurance are also the indicators of the successful business doing of insurance companies in the agricultural sector. The research study was done on a suitable sample of 250 respondents, employed in 10 insurance companies.", publisher = "Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt", journal = "Ekonomika poljoprivrede", title = "The influence of teamwork as an internal marketing factor on the quality of the service of insurance companies in Serbia's agricultural sector", pages = "206-189", number = "1", volume = "67", doi = "10.5937/ekoPolj2001189P", url = "conv_32" }
Piljan, I., Simonović, Z.,& Ćurčić, N.. (2020). The influence of teamwork as an internal marketing factor on the quality of the service of insurance companies in Serbia's agricultural sector. in Ekonomika poljoprivrede Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt., 67(1), 189-206. https://doi.org/10.5937/ekoPolj2001189P conv_32
Piljan I, Simonović Z, Ćurčić N. The influence of teamwork as an internal marketing factor on the quality of the service of insurance companies in Serbia's agricultural sector. in Ekonomika poljoprivrede. 2020;67(1):189-206. doi:10.5937/ekoPolj2001189P conv_32 .
Piljan, Ivan, Simonović, Zoran, Ćurčić, Nikola, "The influence of teamwork as an internal marketing factor on the quality of the service of insurance companies in Serbia's agricultural sector" in Ekonomika poljoprivrede, 67, no. 1 (2020):189-206, https://doi.org/10.5937/ekoPolj2001189P ., conv_32 .