Standardizacija kvaliteta - faktor održive konkurentnosti preduzeća u Srbiji

Abstract

Predmet istraživanja u ovom radu je analiza mogućnosti kreiranja održive konkurentnosti preduzeća sa aspekta funkcionalnog jedinstva ekonomske i ekološke održivosti, te produkcije proizvoda saglasno međunarodnim stanadardima poslovanja. Postizanje višeg nivoa konkurentnosti strateški je cilj svakog preduzeća, dok konkurentnost proizvoda podrazumeva odgovarajuću standardizaciju kvaliteta. Polazna pretpostavka je da bi preduzeća postala konkurentna kako na domaćem, tako i na međunarodnom tržištu neophodno je da standardizuju svoje poslovanje, unapređenjem sistema kvaliteta. Cilj je da se sagleda koliko domaća preduzeća pored ostalih potrebnih faktora pridaju značaj standardizaciji kvaliteta, koliko su zainteresovani za investiranje u implementaciju standarda ISO 9000:2000 koji su prevashodno orijentisani na zadovoljenje zahteva klijenata i time unapredila svoje poslovanje. U ovom istraživanju korišćene su hipotetsko - deduktivne metode, analitičko - deduktivne i komparativne metode, istorijske i statističko - deskriptivne metode i metode komparativne statistike (ch2 Test, ANOVA).

The analysis of the possibilities of creating the sustainable competitiveness of an enterprise from the point of view of the functional uniformity of economic and ecological sustainability, as well as the production of products in compliance with the international standards for business operations, is the subject matter of the research conducted in this paper. The achievement of a higher level of competitiveness is a strategic goal of every enterprise, while the competitiveness of a product implies an appropriate standardization of quality. The starting assumption is that in order for enterprises to become competitive not only on the domestic market, but on the international market as well, it is necessary that they should standardize their business operations by improving the quality system. The goal is to gain an insight into how much significance domestic enterprises give to the standardization of quality, apart from the other needed factors, how interested they are in investing in the implementation of the ISO 9000:2000 standards, which are primarily oriented towards the satisfaction of client requirements, thus improving their own business operations. In this research study, the hypothetical-deductive methods, analytical-deductive and comparative methods, historical and statistical-descriptive methods, as well as the comparative statistical methods (ch2 Test, ANOVA), are used.