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Consumer behavior related to buying wines on the retail market in the City of Niš

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2021
206.pdf (446.0Kb)
Authors
Simonović, Zoran
Ćurčić, Nikola
Article (Published version)
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Abstract
The subject matter of the paper is research in consumer behavior in connection with the purchase of wines of both domestic and foreign brands on the market of the City of Niš. The paper is structured so as to perceive the issue from several aspects. In the first place, our wish was to determine whether the respondents are regular wine consumers, and which sorts of wine they consume, and how many of them are not wine regular consumers. An effort was made to determine consumer habits via survey research. The examination method that implied personal examination using a questionnaire was applied. The suitable sample included 230 respondents from the territory of the City of Niš. The research was conducted in November 2019. While processing the data, it was noticed that a larger number of the respondents were regular wine consumers, namely consuming specific brands. The respondents mainly preferred domestic producers' wines. The results obtained can be observed at the level of the strategic... marketing of the offering companies. The research study provides an insight in connection with the different aspects of the consumer behavior of those who consume wine, both at the general level and in connection with the choice of brands.

Keywords:
wine / Niš / marketing research / consumer behavior / brand
Source:
Strategic Management, 2021, 26, 4, 65-71
Publisher:
  • Univerzitet u Novom Sadu - Ekonomski fakultet, Subotica
Funding / projects:
  • Projekat Ministarstva nauke Republike Srbije

DOI: 10.5937/StraMan2104065S

ISSN: 1821-3448

WoS: 000807728900006

[ Google Scholar ]
URI
https://intam.institut-tamis.rs/handle/123456789/210
Collections
  • Radovi istraživača / Researchers’ publications
Institution/Community
Istraživačko razvojni institut TAMIŠ
TY  - JOUR
AU  - Simonović, Zoran
AU  - Ćurčić, Nikola
PY  - 2021
UR  - https://intam.institut-tamis.rs/handle/123456789/210
AB  - The subject matter of the paper is research in consumer behavior in connection with the purchase of wines of both domestic and foreign brands on the market of the City of Niš. The paper is structured so as to perceive the issue from several aspects. In the first place, our wish was to determine whether the respondents are regular wine consumers, and which sorts of wine they consume, and how many of them are not wine regular consumers. An effort was made to determine consumer habits via survey research. The examination method that implied personal examination using a questionnaire was applied. The suitable sample included 230 respondents from the territory of the City of Niš. The research was conducted in November 2019. While processing the data, it was noticed that a larger number of the respondents were regular wine consumers, namely consuming specific brands. The respondents mainly preferred domestic producers' wines. The results obtained can be observed at the level of the strategic marketing of the offering companies. The research study provides an insight in connection with the different aspects of the consumer behavior of those who consume wine, both at the general level and in connection with the choice of brands.
PB  - Univerzitet u Novom Sadu - Ekonomski fakultet, Subotica
T2  - Strategic Management
T1  - Consumer behavior related to buying wines on the retail market in the City of Niš
EP  - 71
IS  - 4
SP  - 65
VL  - 26
DO  - 10.5937/StraMan2104065S
UR  - conv_128
ER  - 
@article{
author = "Simonović, Zoran and Ćurčić, Nikola",
year = "2021",
abstract = "The subject matter of the paper is research in consumer behavior in connection with the purchase of wines of both domestic and foreign brands on the market of the City of Niš. The paper is structured so as to perceive the issue from several aspects. In the first place, our wish was to determine whether the respondents are regular wine consumers, and which sorts of wine they consume, and how many of them are not wine regular consumers. An effort was made to determine consumer habits via survey research. The examination method that implied personal examination using a questionnaire was applied. The suitable sample included 230 respondents from the territory of the City of Niš. The research was conducted in November 2019. While processing the data, it was noticed that a larger number of the respondents were regular wine consumers, namely consuming specific brands. The respondents mainly preferred domestic producers' wines. The results obtained can be observed at the level of the strategic marketing of the offering companies. The research study provides an insight in connection with the different aspects of the consumer behavior of those who consume wine, both at the general level and in connection with the choice of brands.",
publisher = "Univerzitet u Novom Sadu - Ekonomski fakultet, Subotica",
journal = "Strategic Management",
title = "Consumer behavior related to buying wines on the retail market in the City of Niš",
pages = "71-65",
number = "4",
volume = "26",
doi = "10.5937/StraMan2104065S",
url = "conv_128"
}
Simonović, Z.,& Ćurčić, N.. (2021). Consumer behavior related to buying wines on the retail market in the City of Niš. in Strategic Management
Univerzitet u Novom Sadu - Ekonomski fakultet, Subotica., 26(4), 65-71.
https://doi.org/10.5937/StraMan2104065S
conv_128
Simonović Z, Ćurčić N. Consumer behavior related to buying wines on the retail market in the City of Niš. in Strategic Management. 2021;26(4):65-71.
doi:10.5937/StraMan2104065S
conv_128 .
Simonović, Zoran, Ćurčić, Nikola, "Consumer behavior related to buying wines on the retail market in the City of Niš" in Strategic Management, 26, no. 4 (2021):65-71,
https://doi.org/10.5937/StraMan2104065S .,
conv_128 .

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