Valorizovanje kvaliteta proizvoda preduzeća na tržištu na kome posluju

Abstract

Potreba različitih preduzeća za istraživanjem nivoa kvaliteta proizvoda/ usluga raste sa širenjem njihovog poslovanja u globalnom okruženju i narastanjem konkurencije. Predmet istraživanja ovog rada je vrednovanje određenih karakteristika proizvoda sa kojim preduzeća nastupaju na ciljnom tržištu, a koje se posebno odnose na njihov kvalitet. Svrha istraživanja i vrednovanja nivoa kvaliteta proizvoda povezana je sa brojnim poslovnim aranžmanima preduzeća koja se takmiče na odabranim tržištima u određenom periodu kako bi ostvarila očekivani finansijski rezultat. Polazi se od premise da instalirani koncept kvaliteta proizvoda preduzeća treba da obuhvati sve one elemente kvaliteta koji se odnose na potrošača/ korisnika, odnosno na postizanje njihovog zadovoljstva. Tim pre, jer sve relevantne analize i iskustvo globalnih preduzeća pokazuju da zadovoljstvo kupaca/ potrošača kvalitetnim proizvodom u krajnjem odlučuje o njihovom finansijskom uspehu. U istraživanju su korišćene metode komparativne statistike, hipotetsko - deduktivne metode, analitičko - deduktivne i komparativne metode, istorijske i statističko - deskriptivne metode.

The need of different enterprises for exploring the level of the quality of their products/services is growing with the expansion of their business operations in the global environment and with the growth of their competition. The subject matter of this research study is the valorization of certain characteristics of the products with which enterprises appear on a target market, which on their part especially relate to their quality. The purpose of the exploration and valorization of the product quality level is connected with numerous business arrangements of the enterprises competing on selected markets in a particular period of time so as to achieve an expected financial result. The starting premise implies that the installed concept of the quality of a product made by an enterprise should encompass all those quality elements pertaining to the consumer/user, i.e. to achieving their satisfaction. That is even more so given the fact that all the relevant analyses and experiences of global enterprises indicate that buyer/consumer satisfaction with a quality product ultimately decides on their financial success. In the research study, the comparative statistics, hypothetical-deductive, analytical-deductive and comparative, historical and statistical-descriptive methods are used.